Passion Inspires Action
Video , Digital , Social || Client: Instagram APAC || Role: Art Director
Internet penetration in Japan, South Korea and Indonesia are amongst the highest in the market yet brands and advertisers are still choosing to spend most of their media expenditure on traditional mediums. They’re not targeting ads on platforms that focus on their consumers’ passions, and Instagram aims to do something about it.
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Bringing all of Instagram unique features and data points, we show brands what they have been missing out on.
We implement these unique qualities that inspire action into a series of video content. They show the interactivity, engagement and driving nature of how Instagram can be the most powerful medium for conversion.
↓ Watch Casefilm below ↓
Spots
Our video content follows a 3-step approach to get brands into the heart of what consumers love:
Statistics → IG feature → Conversion
