All-day Eye Protection from Within
Digital , Social, POSM || Client: Brand’s Singapore || Role: Art Director
In this day and age, you can’t escape blue light - from phones to laptops and even the sunlight, blue light is all around you,. A lot of the solutions on the market are only temporary, whereas Brand’s Lutein Essence is a preventative, always-on measure from inside of you.
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Initial Concept
Using the iconic Brand’s lutein bottle shape as a safe gateway into the life you enjoy - we tell our audiences to live life in colour without worry when you have lutein as your companion, while educating the public on how blue light causes eye degeneration, urging them to take better care of their eyes.
Final KV
In this campaign, we directly show how BLE is a better way to protect your eyes – it offers you always-on protection wherever you go, without the use of external solutions, and without avoiding the things you love to do every day.
Teaser
Using the iconic shape of the Lutein bottle to establish brand identity.
Post copy: What doesn’t turn your laptop screen yellow, increases visual performance, and filters our harmful blue light? Comment your answer down below!
Reveal
Post Copy: Fortified with a scientifically proven ratio of Lutein and Zeaxanthin, you can now keep your eyes protected from blue light all day with Brand’s Lutein Essence. Get it now at Fairprice, Sheng Siong, or your nearest supermarket!
Drive to sales
Repurposing the video for carousel and showcasing BLE’s USPs through visual approach elements
POSM (rough mock)
